In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking about this month – stakeholder and employee engagement. The feature focuses on how the best companies ensure that employees are fully engaged....
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what your customers’ value most about the products and services you are offering. Building a customer value proposition i...
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and the profits that you are trying to make. The business-to-business world is changing very fast. In fact, a change that began 30 years ago ...
An article in the Financial Times this week caught our eye. The article discusses the difficulties manufacturers are facing to produce an electric car for the mass market. Despite these difficulties, the race for leadership in the electric car market...
Black Friday is a notorious day in the American calendar which follows Thanksgiving holiday, and has recently been adopted by the UK. During this day retailers ‘slash’ prices to lure the public into spending a lot of money to get a ‘good dealâ€...
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...
