Home > Archive by category "Needs"


April 2014 / Written by

The 3 Levels of Customer Segmentation (And Why They Matter)

  It is often said that segmentation is at the heart of marketing, and ...

March 2014 / Written by

The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of

  Segmentation is at the heart of marketing. To satisfy the needs of all ...

August 2013 / Written by

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the ...

March 2012 / Written by

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the ...

June 2010 / Written by

The danger of over-delivering

Taking us on a tour of his opulent Beijing hotel, Matthew Harrison this ...

March 2010 / Written by

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions ...

March 2010 / Written by

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant) ...

March 2010 / Written by

Chicken Biryani and B2B Marketing

Paul Hague this week reflects on how an understanding of the decision making process ...

February 2010 / Written by

Buying Into Love

With many of us celebrating Valentine’s Day over the weekend, Simi Dhawan explains ...

October 2009 / Written by

(Fish) Food For Thought: Segmentation Fun at Your Local Pet Store

Eve Lenkowsky’s first Thursday Night Insight shows us why careful segmentation of our ...

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