Home > Archive by category "Loyalty"


May 2014 / Written by

Building Loyalty for B2B Brands

  A recent article posted on the Forbes website caught our eye this week. ...

March 2014 / Written by

Why consistency can significantly boost your customer satisfaction scores

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed ...

February 2014 / Written by

B2B Customer Surveys: A Means To An End

  Surveying your customers is important. It allows you to start to understand what ...

December 2013 / Written by

Top Tip 7: Maximise engagement from your staff

It’s day seven of our ’10 Top Tips For B2B Marketers To Make 2014 ...

December 2013 / Written by

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 ...

February 2013 / Written by

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs ...

March 2012 / Written by

Building Staff Loyalty In The Workplace

The more forward thinking businesses out there realise that in times such as ...

April 2011 / Written by

The Hardest Word

In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple ...

March 2011 / Written by

Childbirth and How We Delight Customers

This week Matthew Harrison thinks back to the nerve-racking day his wife gave birth, ...

October 2010 / Written by

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first ...

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