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Loyalty

Building Loyalty for B2B Brands

 
A recent article posted on the Forbes website caught our eye this week.

Why consistency can significantly boost your customer satisfaction scores

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed

B2B Customer Surveys: A Means To An End

 
Surveying your customers is important. It allows you to start to understand what

Top Tip 7: Maximise engagement from your staff

It’s day seven of our ’10 Top Tips For B2B Marketers To Make 2014

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs

Building Staff Loyalty In The Workplace

The more forward thinking businesses out there realise that in times such as

The Hardest Word

In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple

Childbirth and How We Delight Customers

This week Matthew Harrison thinks back to the nerve-racking day his wife gave birth,

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first

Our industry expertise

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

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