Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

Are You The Best Market Researcher?

For the third year running, the Market Research Society are running their Research Excellence & Effectiveness Awards. The MRS are now accepting entries for the awards which aim “to celebrate innovation and best practice across the research ...

April 2006 / Written by B2B International

Advertising Amongst Small And Medium Sized Enterprises

Next week we will be publishing a new B2B white paper that is hot off the digital press. The white paper covers the results of a recent survey conducted by B2B International that looked at advertising trends amongst Small and Medium Enterprises (SMEs...

April 2006 / Written by B2B International

Which are the world’s most valuable brands?

Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third. 1. Microsoft = 62,039 2. GE = 55,834 3. Coca-Cola = 41,406 4. ...

April 2006 / Written by B2B International

Market Research Analysis – Back To Basics

We are firm believers at B2B International in using strategic frameworks and tools to deliver actions that our clients should take as a result of any piece of research. This always helps in implementing short, medium and long term improvements within...

April 2006 / Written by B2B International

A must for the webshelf! No payment, no login – something for nothing! Just collect the chapters. From mid April, a chapter a week will be available exclusively to B2B blog. ‘A Practical Guide to Market Research’ by B2B founder, Paul Hague, is ...

April 2006 / Written by B2B International

Helpful Market Research Tools

Almost all valuable market research is conducted using samples, which makes the area of sampling and statistics key to the market research function. If business to business marketers experience twinges of inadequacy when compared to their counterpart...

March 2006 / Written by B2B International

Artificial intelligence for online qualitative research.

It may sound like something that should be in the distant future, but Dr Peter Millican of Oxford University believes that Artificial Intelligence (AI) could be used to get automated qualitative result from online research. Research-live.co.uk states...

March 2006 / Written by B2B International

Independent fishmongers DO have a future!

The sector is thriving and many retailers have carved a niche position in their locality Findings in a new market research report from B2B International show that the retail seafood sector consists of a number of thriving independent fishmongers who,...

March 2006 / Written by B2B International

Five Steps To Better Market Research

Forward Planning If you allow plenty of time between the first discussions and the reporting deadline, it can improve the quality of the data, lower the chance of any gaps in the survey design, and increase the chance of insightful analysis. Re-use E...

March 2006 / Written by B2B International

Using customer value propositions in business to business markets

“Customer value proposition” or “CVPâ€? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companies oft...

March 2006 / Written by B2B International