Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the motivations, emotions, and context that shape how people think and act. In recent years, the use of artificial intelligence (AI) t...
In the world of B2B, where purchase decisions are complex, cycles are long, and stakeholders are many, positioning is not just a marketing exercise, it’s a strategic imperative. Yet, in market research, positioning often gets overshadowe...
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research. Telephone interviewing has long been a cornerstone of B2B methodologies, offering distinct value within our research toolkit. It...
NPS and CSAT scores are the most commonly used CX metrics – but what if they’re only telling half the story? In reality, there’s no single, definitive, all-encompassing CX metric. Each measure provides insight into subtly different a...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative research methods knows that’s easier said than done. Traditional qual gives us richness and context, but it’s rarely...
Recently, some members of our North America team attended The Quirk’s Event in New York – one of the largest gatherings of research and marketing professionals in North America. Dan Attivissimo and Taylor Wray recap their thoughts and refl...
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of the pandemic, has fundamentally changed how organizations operate – both internally and externally. In ...
In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research agencies are increasingly turning to advanced technologies that streamline operations and boost eff...
We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively listening to what customers have to say allows us to deeply understand their needs, expectations, experiences, and pain poin...
