Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.

Five Steps To Better Market Research

Forward Planning If you allow plenty of time between the first discussions and the reporting deadline, it can improve the quality of the data, lower the chance of any gaps in the survey design, and increase the chance of insightful analysis. Re-use E...

March 2006 / Written by B2B International

Using customer value propositions in business to business markets

“Customer value proposition” or “CVPâ€? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companies oft...

March 2006 / Written by B2B International

Thirst for research is the key to Innocent’s success

In ‘research. extra’, the newspaper for the Resesarch 2006 conference, there is an interesting article with Richard Reed, the co-founder of Innocent Drinks. Innocent Drinks was founded five years ago and, following it’s rapid rise t...

March 2006 / Written by B2B International

Sniffing Out The Right Information

There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that...

March 2006 / Written by B2B International

Surveys show the vulnerability of SMEs

They make up a half of all jobs in the UK and account for half of our GDP, yet they are often the most at risk shows recent research reports. Recent research by Cable & Wireless shows that most small and medium-sized enterprises (SMEs) are not ma...

March 2006 / Written by B2B International

All Marketers are Liars!

Or so says Seth Godin anyway. Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He hold...

March 2006 / Written by B2B International

Relocating your business? … Choose Wigan

Good land, good labour and a proactive council …no longer just flat caps, pies and Wigan Pier The advantages of Wigan as a potential investment location are the attractive costs of land and labour and a council that is seen as proactive. What wa...

March 2006 / Written by B2B International

Technology Advancements For Face-To-Face Focus Groups

There is an interesting article in the March 2006 edition of ‘Research Decisions’ that looks at how focus group viewing facilities have greeted the digital age in the past year. The article looks at how most facilities now offer digital r...

March 2006 / Written by B2B International

5 benefits of online focus groups

So, what are the key advantages of online focus groups? The spread of respondents that can be obtained by an online discussion is an enormous advantage, as it allows us to set up discussions between decision-makers across different timescales. Respon...

March 2006 / Written by B2B International

What are the benefits of employee research?

Yesterday saw the publishing of The Sunday Times ‘100 Best Companies To Work For’. As a preface to the top 100 (which was topped by W L Gore & Associates (manufacturer of Gore-Tex) for the third successive year), there was an interest...

March 2006 / Written by B2B International