Photo of Wendy Joice-Denhard

As a Research Director, I’m responsible for projects from start to finish. Every day is a little different – but generally involves: consulting with clients, client proposal development, research design, questionnaire or discussion guide development, monitoring fieldwork to ensure quality, and last but not least, transforming insights into strategic and tactical recommendations for clients.

Wendy Joice-Denhard Research Director

What is the best thing about working at B2B International?

I really enjoy learning about organizations’ challenges and helping them meet their objectives through research. I get a lot of satisfaction when a project is successfully completed. The variety of research initiatives and industries we work in makes every day unique. Finally, the people I work with at B2B are amazing.

Bonus: I’m extra lucky in that I get to work out of the Chicago office, which is one of the most beautiful offices I’ve ever seen.

What is the best advice you have ever been given?

“It is not our purpose to become each other; it is to recognize each other, to learn to see the other and honor [them] for what [they are].” – Herman Hesse

What is your favourite place you have visited – and why?

In the US – New Orleans, Louisiana – I love the culture, the mysticism, the architecture in the French Quarter, and the food is amazing!

What is your favourite book?

I have absolutely no idea. I’m an avid reader and read everything from business and management books to dystopian fiction and graphic novels. Send me your favorites and I’ll put them in my ‘to read’ pile!

What is your favourite pastime?

Besides reading, I really enjoy traveling, listening to Podcasts, enjoying the diverse neighborhoods in Chicago, and spending time with my family.