Photo of Sarah Willis

I’m a Research Analyst, responsible for qual and quant analysis, secondary research, report development, and project management. The main part of my role comprises identifying the story behind the insights and communicating this in a compelling way.

Sarah Willis Research Analyst

What is the best thing about working at B2B International?

The best thing about working at B2B International is the collaborative environment.

What is the best advice you have ever been given?

Believe in yourself!

What is your favourite place you have visited – and why?

The Louvre; it’s an incredible place of art and history.

What is your favourite book?

The Great Gatsby.

What is your favourite pastime?

Playing piano.