Photo of Paul Richardson

I’m a Senior Research Analyst based in Chicago and responsible for qual and quant analysis spanning a range of research programs (brand, customer experience, usage & attitudes, etc.) This includes PPT report development, secondary research, and project management. A key part of my role is structuring the findings to address the Client’s business objectives, and doing so in a meaningful and compelling way.

Paul Richardson Senior Research Analyst

What is the best thing about working at B2B International?

The best thing about B2B International is the variety of clients and projects.

What is the best advice you have ever been given?

There is no such thing as a self-made man.

What is your favourite place you have visited – and why?

Pictured Rocks National Lakeshore, Munising, MI. The cliffs and sandstone formations are unlike anywhere else, paired with the clean and cold water of Lake Superior to create breathtaking views.

What is your favourite book?

Manufacturing Consent by Michael Burawoy. Burawoy attempts to make sense of why people work as hard as they do from a sociological perspective.

What is your favourite pastime?

I enjoy spending time with friends and family, going for walks and playing games.