Photo of Laura Penny

I work closely with the research teams to provide an analysis plan that meets the client’s objectives and provide guidance on how the analytical outputs need to be presented.

I am involved with a large number of the quantitative studies with experience that covers CHAID analysis, Quadrant analysis, Double Indexing and Multivariate analysis. I focus on CBC conjoint analysis using full and partial design file, with experience using the different calibration exercises to model source of share.

Laura Penny Senior Statistician

What is the best thing about working at B2B International?

The range of project you are exposed to with new and exciting puzzle to solve every day.

What is the best advice you have ever been given?

Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.

What is your favourite place you have visited – and why?

I did a three week trek across America from New York down to New Orleans and back up to Los Angeles. I visited some amazing places along the way; it was an epic road trip.

What is your favourite book?

The Goal by Eliyahu M. Goldratt

What is your favourite pastime?

I love new music. I go to at least 1 gig every month and 2 festivals per year. I am lucky enough to be off to Glastonbury again this year and find it to be one of the most incredible experiences. Once you have been to Glastonbury no festival will ever quite match up.