Insights
The B2B Market Research Company
We help the world's best B2B brands make smarter decisions driven by insights, empowering them to grow.
Trusted By Global Companies
Experience
30yrs
Founded in 1998. More B2B studies than any firm anywhere.
Reach
145+
Markets researched from our offices across the world.
Clients
900+
Leading B2B brands trust us with the decisions that matter.
The B2B Market Research Agency
The world's most experienced B2B market research company. By far.
For almost 30 years, we’ve helped organizations navigate their most important decisions.
From global brand strategy and customer experience to market entry and proposition development, our specialist B2B expertise helps clients reduce risk, uncover opportunities and drive growth.
Trusted by over 900 brands and backed by more than 4,000 B2B research programs, we bring a depth of experience that few can match.
What We Do
Our Market Research Services
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Brand & Communication Research
Our solutions help you align brand positioning with key value drivers, track brand health, strengthen brand equity, and ensure your communications resonate with your audience.
Customer Research & Segmentation
Identify what matters to your customers & stakeholders, map buyer and customer journeys, benchmark experiences, and segment the market to capture more value.
Markets & Opportunities Research
Discover growth opportunities, understand market dynamics, and develop a go-to-market plan that drives business success.
Product & Proposition Research
Explore new and enhanced solutions, align your value proposition with market needs, and optimize product bundles and pricing for profitability.
Thought Leadership Research
Create impactful, evidence-based content that boosts brand credibility and cuts through the noise.
The B2B International Difference
Human expertise. AI enabled.
This is how we work.
AI has a growing role to play in market research. But the decisions that shape brands, propositions and customer experiences still require human judgement.
At B2B International, we use AI where it adds genuine value, enhancing data collection, accelerating analysis and helping us uncover deeper insights.
But research design, interpretation, recommendations and action planning remain firmly human-led. Because understanding complex B2B markets requires more than processing data. It requires expertise, context and commercial judgement.
Testimonials
What Our Clients Are Saying
“B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations”
"B2B did a great job of finding specific groups of professionals to provide relevant insights. The quality of work from initial quote to final presentation was outstanding."
"Your B2B expertise was apparent and you delivered an excellent standard of deliverable. We were very happy and will use it as an integral part to our strategic planning."
"B2B were very knowledgeable, professional and responsive to our needs. This research has been a valuable input into generating good discussions and transformative actions."
Experience
Deep expertise across every major B2B sector.
From technology and manufacturing to healthcare, financial services and professional services, we’ve conducted research across virtually every B2B market.
Our experience spans more than 145 countries and thousands of research programs, giving clients access to proven B2B best practices, specialist sector knowledge and global market understanding.
Ready to make your next decision with confidence?
Speak directly with a senior B2B research specialist about your challenges, objectives and opportunities. We’ll recommend the right approach, grounded in nearly 30 years of B2B expertise.
Speak With A Research ExpertWorldwide
Global Scale. Local Understanding.
Whether you’re research customers in one market or twenty, our teams have the expertise, infrastructure and local knowledge to deliver trusted B2B insight around the world.
With research conducted across 145+ countries and experience spanning every major industry sector, we help brands make confident business decisions wherever growth opportunities exist.