In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to deliver clarity in a complex world. This is why so many global brands return to B2B International year after year – and why our latest Client Experience results paint such a positive and compelling picture of our work.
The Numbers Tell a Story of Excellence
Our Net Promoter Score (NPS) for 2025 stands at an impressive +57, an increase on our already strong performance in 2024. In the B2B research sector – where expectations are high, project environments are intricate, and stakeholder groups are diverse – an NPS of this caliber is not just strong; it’s exceptional. It reflects deep trust, loyalty, and satisfaction among the organizations we support.
Our Overall Satisfaction (CSAT) score reinforces this narrative. In 2025, clients rated their experience at 8.62 out of 10. At B2B International, we consider anything 8.0+ to be a “good” score – one that exceeds many industry benchmarks – and these results show our consistent ability to meet and surpass that threshold.
Beyond the Numbers: People, Partnership, and Performance
The most consistent feedback from clients centers on our people. Whether they’re project managers, researchers, or operations specialists, clients repeatedly highlight our friendliness, professionalism, expertise, and the confidence our teams inspire. They describe our people as “brilliant,” “engaged,” “lovely to work with,” and trusted to “always deliver.”
This human strength – rooted in empathy, expertise, and a genuine commitment to helping clients achieve their objectives – is often the differentiator in complex B2B studies. Clients know we bring clarity, structure, and calm to projects involving global stakeholders, tight deadlines, or intricate internal dynamics.
Exceptional Project Management and Operational Quality
Across the research lifecycle, clients consistently rate our project management above 9/10 for flexibility, communication, and the reassurance of being in “safe hands” at every stage. These operational strengths are underpinned by rigorous processes, transparent communication, and a deep understanding of how to support busy client teams.
Our international capabilities are another standout, with scores rising to 9.1 in 2025 for meeting global research needs across diverse markets and audiences. For multinational clients, the ability to reach senior decision makers across geographies is essential – and B2B International continues to excel here.
A Commitment to Modern, Impactful Reporting
In an era where insights must drive action across entire organizations, clients value both the depth and clarity of our outputs. They appreciate the detail within our reports and our responsiveness in distilling findings into executive ready summaries that can be easily digested and shared internally.
Enhancing storytelling, modernizing visualization, and ensuring insights flow seamlessly through client organizations remain key priorities for us.
A Partner That Clients Respect, Trust, and Recommend
The data is compelling, and the testimonials are heartfelt. B2B International is a trusted partner because we combine rigorous research, a human approach, and global reach with an unwavering focus on helping organizations move forward confidently.
When clients describe us as agile, engaged, loyal, and knowledgeable, it reinforces that our work goes far beyond data. It’s about relationships, impact, and partnership.
This is what makes B2B International a research agency that clients not only return to – but champion.
Readers of this article also viewed:
A Best Practice Guide to Brand Research in B2B Markets How to Maximize ROI on Your Research Project B2B Research Methods Explained: CATI, CAWI-I, CAWI-M & R2W Addressing the Problem with Data Quality in B2B Research A Best Practice Guide to Assessing CX in B2B Markets How to Increase Response Rates in Online B2B Surveys A Best Practice Guide to Segmentation in B2B Markets The Role of Synthetic Data in B2B Market Research
To discuss how our tailored insights programs can help solve your specific business challenges, get in touch and one of the team will be happy to help.