Corporate Positioning Programme

Stage 3: Aligning The Company With The Position

With a thorough understanding of the current strengths and weaknesses and with a goal for the brand, B2B International works with the client to establish a corporate position. For most companies this involves working with all levels of staff to ensure they are aligned to the goals and know the part they can play to ensure that the position is achieved.

In stage 3 (as well as in stage 2) we work closely with our client's advertising agency to ensure that they are in agreement with the positioning goals and can devise advertising messages that communicate the branding mission.

Library A corporate positioning case study.