Corporate Positioning Programme

Stage 1: Where Do You Stand?

Every company has a position. Usually companies just grow with very little steering of their brand so they end up, for better or worse, with the image they have today. Our Corporate Positioning Programme begins with research to find out what the brand values are and how they are seen in the eyes of customers and potential customers.

We use two techniques. The first sorts out the issues that people value in a brand and determines the role they play in influencing the image of a company. The second technique draws out the softer issues that make up a corporate position so that we can measure the 'fit' of the brand and see how it could be developed.

Library A corporate positioning case study.