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Qualitative Research

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the

Global market research grows… but only just

ESOMAR, the world organization for enabling better research into markets, consumers and societies, confirmed this week a slowdown in market research revenues worldwide.  Although global market research revenues grew by 4.5% in 2008 to reach US$32 billion, this only equates to a net 0.4% increase when inflation is taken into

The Growth of Online Market Research

A recent article featured in BtoB magazine – Online market research takes off
– suggests that internet surveys combined with more traditional research methods are becoming the norm.
The article estimates that 43% of all survey research carried out last year was conducted online.  Whilst quantitative consumer research has been

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages

Questionnaire Design – Chapter 10

This Monday sees the publication of the tenth, and penultimate chapter of our latest eBook – Questionnaire Design, by Paul Hague.
This week’s installment deals with the topic of "Special Questionnaires", by which we mean those questionnaires that depart from the usual telephone- or face-to-face- administered, structured survey.
The first type of special

Quali Holiday

In a week of posts that we might as well as prefaced as “How market research can help you or your organisation”, today we look at how assessing market trends can help develop future strategies for all sorts of companies.
Given the time of year (supposedly summer for

2007 in Market Research – A Retrospective

First of all – A Happy and Prosperous New Year to all our readers!
Although New Year is typically a time to look forward to new events and experiences, we thought we’d break with that convention somewhat in our first post of 2008, by having a quick review of the year just gone on

Is Work Making You Deaf?

Research from business-to-business market research specialists B2B International shows low awareness of noise levels at work as deadline looms for entertainment industry regulations
When the Control of Noise at Work Regulations 2005 came into force in 2006 the music and entertainment sectors were granted a two-year transitional period until April

Meeting the Needs of the Retail Industry

With the changing face of the UK retail industry, what internal resource do retailers have to meet the new world order?
Goods and services are not what they used to be. They are now not so much about what they do, rather they are more about how they make you feel.

The Emergence of Mobile Market Research Opportunities

With the growth of the Internet, market research industry business models are evolving. Using mobile telephony to conduct market research will expand the current potential for research and provide a platform for future directions in the industry.
Why Mobile Research?
In today’s market research environment, where increasing respondent cooperation has been a challenge, mobile

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