Home > Archive by category "Market Research"

Market Research

How to Use Structured Questioning to Find What People Value

Identifying what really drives the decisions people make is difficult. When asked,

How to Use SMS Text Surveys in Event-Based Research

Delivering a great customer experience in business-to-business markets is getting more and

Cultural Bias in Global B2B Research

You may remember that last week, our very own Conor Wilcock delivered

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research

UK Corporates Lack The Appetite For BRIC Adventures

Survey finds BRIC economies appeal less to large UK firms than US

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

What Is The Future For Market Research?

Is there a future for the market research industry? Will Google meet all our needs

Q&A With Southwest Airlines

 

“Research is no longer a nice-to-have;

Our industry expertise

I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.

Met Office

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation