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Market Research

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are

What Is The Future For Market Research?

Is there a future for the market research industry? Will Google meet all our needs

Q&A With Southwest Airlines

 

“Research is no longer a nice-to-have;

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

10 Top Tips for Improving Research Quality through Respondent Selection

The best research comes from asking the right questions to the right people. However, significantly

5 Critical Factors You Need To Think About When Conducting International Market Research

International market research is now the norm. Large corporates are commissioning research projects that cover

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried,

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Online Research Continues To Rise

A recent report on the market research industry by Quirks, a market research media company,

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

Our industry expertise

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University