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Market Research

5 Critical Factors You Need To Think About When Conducting International Market Research

International market research is now the norm. Large corporates are commissioning research projects that cover multiple countries at once, and in many different languages. Managing such large scale international market research projects bring with them several research implications to think about.
In a recent article published on our US site, Paul Hague introduces the 5

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried, but only a handful can confidently say they have cracked the Chinese market. However, chances of success can be significantly increased by conducting some thorough market research. Taking time to understand the culture, buying habits, and needs of the China

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of Marketing’s (CIM) ‘Knowing me, knowing you’ market research round table in Manchester on Friday. The purpose of the event was to consider how market research can shape marketing strategy.
On the day, Matthew talked about the different types of

Online Research Continues To Rise

A recent report on the market research industry by Quirks, a market research media company, highlights some important trends. Not surprisingly, it confirmed that online market research continues to rise. Indeed, online interviews accounted for over 80% of those carried out by B2B International in 2013. Online research makes sense when respondents can be identified

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting the most out of your market research interviewers will set the tone for the rest of the project, and help to minimise any potential problems further down the line. Key to this is making sure the interviewers are fully briefed

The Future Looks Bright for the UK Game Market

A recent industry study by market research specialist B2B International reveals positive views on the future of the UK game market.
Research carried out in September and October of 2013[1] found that although the market had gone through tough times in 2012 with the poor weather and continuing economic downturn, 2013 has seen an increase

Our 5 Key Features of a Great Research Brief

In November, we wrote a blog post on ‘How to write a great research brief’, outlining the 5 key features every great research brief should contain. Subsequently, it has become one of our most popular blog posts since. So, to reflect this, we have turned the post into a short presentation which you can find

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial metrics such as sales, gross margin and cash are still essential measures in any business. However, they do not provide a measure of general business performance. Business performance metrics (measures of general business performance) are relatively new concepts, and there

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It can be used to transform any tedious chore into a fun or amusing game. While the concept of gamification is fairly new, the use of games for our entertainment and enjoyment is not. So, how can gamification be used in

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the final tip of the series looks at how you can deal with shorter attention spans! We hope you’ve enjoyed the series and found our tips both interesting and useful. To read yesterday’s top tip, click

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