Alaric Fairbanks

Alaric, General Manager of B2B International China, runs the Asian operations of B2B International and is permanently based at our Beijing office. With over 14 years’ experience working in Asia Pacific, he joined B2B in 2006. He has extensive experience of conducting research across Asia, as well as delivering training programmes to some of the best known names in Chinese industry.

His previous role was with Durham Business School in the UK, where as Programmes Director he delivered research and consultancy projects on private sector development in China and other emerging markets. He has worked closely with Chinese government departments at national and provincial levels and was awarded the status of "Excellent Foreign Consultant" by the government of Sichuan Province in 2002. Prior to this he worked in China for 5 years for ABB, first based in Xiamen and latterly in Beijing. He has an MBA form Newcastle University Business School and speaks Chinese.

Alaric lives with his wife and two daughters in Beijing. He has a passion for Chinese cuisine, and is close to being addicted to Sichuan hotpot. A former rugby player, he has recently taken up ice skating under the guidance of his four year old daughter, and is a fan of both Stockport County FC and Leigh Rugby League Club. On his rare return visits to the UK he enjoys Robinson’s bitter.