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What We Do
Brand & Communications
Measure perceptions and track brand health
Brand Awareness & Health Tracking
Brand Positioning & Perception Research
Brand Identity Research
Brand Strategy Research
Campaign Effectiveness Research
Stakeholder Perceptions Research
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Customer Research & Segmentation
Understand customer needs and track loyalty
Customer Journey Research
Customer Satisfaction & Loyalty Research
Customer Segmentation Research
Buyer Persona Research
Customer Needs Research
Net Promoter Score (NPS)
Lost Customer Research
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Markets & Opportunities
Assess the size of new opportunities and markets
Competitive Intelligence
Go-to-Market Research
Market Assessment & Situation Analysis
Market Sizing Analysis
Usage & Attitude Research
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Product, Proposition & Pricing
Develop successful and profitable propositions
Opportunity Sizing Research
Ideation Research
Go-to-Market Research
Product Optimization Research
Concept Validation Testing
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Create compelling and evidence-based content
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Original and fresh thinking from the B2B research experts
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Product Development
Research Methods
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The 2025 Superpowers Index
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About
About B2B International
Case Studies
Meet The Team
Work For Us
Expertise
Our Experience
Aerospace
Automotive
Chemicals
Construction
Education
Energy & Utilities
Engineering
Financial Services
Food & Drink
Government/Public Sector
Healthcare
Insurance & Risk Management
IT / Technology
Manufacturing/Industrial
Media & Advertising
Metals
Oil & Gas
Professional Services
Paper, Print & Packaging
Real Estate & Facility Management
Retail & Consumer
Telecoms
Transport & Logistics
What We Do
Brand & Communications
Brand Awareness & Health Tracking
Brand Positioning & Perception Research
Brand Identity Research
Brand Strategy Research
Campaign Effectiveness Research
Stakeholder Perceptions Research
View All
Customer Research & Segmentation
Customer Journey Research
Customer Satisfaction & Loyalty Research
Customer Segmentation Research
Buyer Persona Research
Customer Needs Research
Net Promoter Score (NPS)
Lost Customer Research
View All
Markets & Opportunities
Competitive Intelligence
Go-to-Market Research
Market Assessment & Situation Analysis
Market Sizing Analysis
Usage & Attitude Research
View All
Product, Proposition & Pricing
Opportunity Sizing Research
Ideation Research
Go-to-Market Research
Product Optimization Research
Concept Validation Testing
View All
Thought Leadership Research
Insights
Insights Hub
Branding
Business Strategy
Customer Experience & Loyalty
Employee & Stakeholder Engagement
FAQ
Market Assessment & Entry
Marketing Effectiveness & Strategy
Pricing Strategy
Product Development
Research Methods
Superpowers Index
B2B Blog
B2B Insights Newsletter
B2B Insights Podcast
View All
Featured Insight
Contact Us
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