...company plays such a huge role in the success of any customer-centric focus – the culture comes from the people. Unfortunately for Ryanair (and, it seems, 400,000 of its customers)......
...problem for most companies is not the number of customers that give a low score of 6 or below but those who simply believe the company is satisfactory, scoring 7......
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split in the sample. Since the sample is being repeatedly split,......
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer exceptional competition from other firms in their area. Nevertheless the......
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent will face and take these into account in the formulation......
...of the mouse takes us to comparison websites, company websites, blogs and reviews. It provides us with the quickest and possibly the most objective intelligence on prospective products that anyone......
Devised especially for business-to-business research, in which there are limited numbers of companies in the universe, our Sample Size Calculator will tell you how many companies you need to interview......
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own,......
