The Art Of The Market Research Brief
...company always been sited in its present location? What factors have influenced its location? Company Background What is the principal business of the company? What are its subsidiary activities? What......
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Putting the Customer at the Heart of the Business
...would of course depend heavily upon a particular company’s culture (and would undoubtedly be engrained throughout the company). Said company would, as an example, be fairly successful, and be content......
Promotional Strategy: Sound Your Horn
...companies; restricted to entries in directories, adverts in journals, direct mail, PR, and the odd exhibition. The biggest marketing cost for most business-to-business companies has nearly always been in their......
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...the commodity trap and losing customers and money. That is a steep slippery slope where you end up being no different to your competitors. As Michael Porter says “When all......
Market Research And Sales Managers
...strengths and weaknesses of the company vis-a-vis the competition. Know The Company’s Sales Every company is sitting on a wealth of information which need not be difficult to revamp into......
Our Research Services
Campaign & Advertising Effectiveness Research
...Today’s complex markets present complex communication challenges, such as the need to take different positions in different geographical markets Communication strategies must embrace diverse vehicles and it is difficult to......
B2B Blog entry
B2B Insights Podcast #62: How to Achieve World-Class Quality in B2B Market Research
...just come back from the IIEX conference in Amsterdam and it was a key point because you’ve got companies that are saying qual is dead and I’m sat there going......
A Guide to Calculating Market Size in China
...‘Companies House’ in China from which to obtain company financials, and generally it is only possible to collect detailed information on publicly listed companies. While interviews with suppliers or competitors......
Market Intelligence
...risk of an investment decision being wrong Market assessment or acquisition studies Keep ahead of the competition, obtain first-mover advantage over competitors Competitor intelligence study Give the customers what they......
Online Focus Groups As A Business-to-Business Research Technique
...collection methodology through which the target audience is comfortable communicating. For example, face-to-face interviews continue to be widely used in some regions such as the Middle East and Africa. Similarly,......