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B2B Blog entry
Meet Our Leaders: Part 1
...be complacent in this industry! Which personal achievement are you most proud of? It has to be growing the company and therefore our team to be a 100+ strong family......
B2B Blog entry
Meet Our Leaders: Part 3
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates.......
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Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out vital in enabling differentiation and competitive advantage within the industry.......
The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
B2B Blog entry
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
B2B Blog entry
C-D Mapping: A Different Approach to Brand Mapping
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
Brand Health Measurement, Metrics and Audits
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective competitors in many sectors. If brands fail to distinguish themselves......
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Market Research Company in London
...of thoroughly understood market research and use the very latest market research tools and techniques to compose tailored programmes for a wide range of business sectors. These include IT Market......