...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important difference, however, is the time taken to complete surveys: The......
...than the competition and to build a competitive edge. The importance of digital in the early stages of b2b purchasing is not to be underestimated. Research by BCG suggests that......
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more crowded and commoditised across the board, often advertising similar job......
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is something people ask for by name. A brand stands for......
...If a company is entering a new market, where common sense and observation tells us the market is huge in size, there may be little point in spending lots of......
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities. Therefore the logical consequence of this process is that communicating......
Use our compound growth rate calculator to work out the likely growth rate of your business or marketplace over different periods. Using the Compound Growth Calculator Enter the sales figures......
