...of a company, supporting sales and renewals and providing further financial benefits through brand licensing, franchising, etc. For this reason, many companies are working to create a stronger brand. Our......
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own,......
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer exceptional competition from other firms in their area. Nevertheless the......
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split in the sample. Since the sample is being repeatedly split,......
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent will face and take these into account in the formulation......
...be complacent in this industry! Which personal achievement are you most proud of? It has to be growing the company and therefore our team to be a 100+ strong family......
...more Agile ways of working are clear. It allows large companies to respond to change and deliver products much faster. This is key to competing with innovative, smaller companies. A......
...company plays such a huge role in the success of any customer-centric focus – the culture comes from the people. Unfortunately for Ryanair (and, it seems, 400,000 of its customers)......
