Postal Surveys In Industrial Marketing Research
...to use a postal questionnaire as the failure of just one company to respond could affect the findings. Imagine how representative a survey of main frame computer manufacturers would be......
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3 Ways to Engage the Emotional Brain in B2B Market Research Insight Communications
...to trustworthiness. When compared, researcher attributes such as trustworthiness, and the quality of interactions are perceived as more important to effective insight communication than others such as the commitment of......
B2B Blog entry
How Is Strategy Developed and Where Does Market Research Fit In?
...for companies to employ both deliberate and emergent strategies. Companies often develop a combination of the two. Deliberate strategies give a company a sense of purpose and control, while emergent......
B2B Blog entry
A Brief Look at Some of the Most Important Recent Data Breaches
...brought against the company. Further information: https://www.darkreading.com/breaches/3-takeaways-from-the-first-american-financial-breach/a/d-id/1335278 https://www.consumersafetyguide.com/news/first-american-title-company-responsible-for-securi...
Our Experience
Aerospace Market Research
Demand for commercial air travel is on the rise, especially in emerging economies, while economic recovery means civil helicopters and business aircraft are also in demand. There’s never been a......
Pricing Strategy Research – What Do Our Customers Value?
...high relative to the perceived benefits, then quite clearly they will lose out to the competition. Equally, if the price is too low, the company is in danger of leaving......
From Good To Great – Best Practices In Benchmarking
...avoid differences being due to the margin of error from too small a sample size. Benchmark against best-in-class: Richer insights come from comparisons with competing brands, especially versus the superior......
B2B Blog entry
The Importance of Compliance and Data Protection in Market Research
...collected, the importance of compliance and data protection has never been more important. Legal Compliance Compliance with data protection law is essential for any company conducting market research. Regulations such......