Scoping Out Alliances And Joint Ventures
...an alliance is a key strategic option and is most often envisaged as a long-term undertaking. This is what can be termed a true joint venture. Given, therefore, that there......
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3 Ways to Engage the Emotional Brain in B2B Market Research Insight Communications
...The Stakeholder Research Findings Show That 50% Of Customers Are Detractors Resonates with emotional brain; If attention is not paid to the research, business might be lost 2018 Research Findings......
B2B Blog entry
Navigating B2B Market Research in a G-Zero World: Challenges and Solutions
...Research Transforming Tradition: Embracing Innovation in B2B Research How To Overcome The Challenge Of Cultural Bias When Conducting Multi-Country B2B Research A Playbook for Conducting B2B Market Research in Japan......
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Global Market Opportunity Research: Assessment and Situation Analysis
...how we go beyond knowledge to help you succeed in a new market Going beyond knowledge B2B International’s market opportunity research provides practical and actionable answers to the most frequent......
B2B Blog entry
How Michelin’s Market Research Strategy Is Adapting During COVID-19
...market research activities: Nick: I know Michelin are very customer centric and use customer insights to drive customer decisions. In terms of the current COVID-19 situation, how are your......
What Is the Future for B2B Focus Groups?
Focus groups have always been a popular research method in communication studies or ad testing. However, in business-to-business research, they are more niche and their use has declined in recent......
How to Ensure Representative Samples in Customer Research
...each potential source of bias on a case by case basis. So what does this mean in the context of customer research? Further Reading AI in Market Research: The......
A Playbook for Conducting B2B Market Research in Japan
...between GMO Research & AI and B2B International – two Japanese-owned research firms – sparked a new approach. Instead of reiterating the tired refrain that “Japan is difficult to research,”......