Consent Preferences

Research Methods

The latest trends, insights, methodologies and techniques in the world of b2b market research and how they help brands to make smarter business decisions and achieve long-term growth.


Publication
A Best Practice Guide to Segmentation in B2B Markets
B2B International
Blog
The Zone of Tolerance in B2B Customer Service: The Key to Customer Satisfaction
Niklas Heitland
Blog
SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities & Threats
Sarah Mathew
Publication
How to Increase Response Rates in Online B2B Surveys
Marc Brokenbrow
Blog
The Value Equivalence Framework: A Simple but Powerful Questioning Technique
Grace Ennis
Publication
The Role of Synthetic Data in B2B Market Research
Thomas GrubertColette Stevens
Publication
6 Critical Success Factors for Qualitative Research
Ceri-Ann Jones
Blog
PESTLE Analysis: Understanding Market Influences for Better Decision-Making
Abbie Ormston
Blog
Navigating B2B Market Research in a G-Zero World: Challenges and Solutions
Tom Reed
Blog
A Mixed Methods Approach to Market Research: Benefits and Considerations
Louise Coy
Blog
Navigating Market Research Interviews in the APAC Region
Cheryl Lawson
Blog
The Ultimate Guide to Online Surveys: Dos and Don’ts You Can’t Ignore
Kim Arend
Blog
B2B Insights Podcast #67: AI Is The New Fire; Don’t Get Burned
B2B International
Blog
3 Causes of Agreement Bias and How to Overcome Them
Jack Barks
Blog
Addressing the Problem with Data Quality in B2B Research
Colette Stevens
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