B2B International, a trading division of Dentsu UK Limited (referred to as “our”, “us” and “we” in this notice) is part of dentsu, a global media group. We help our clients to improve how they advertise and market, whether by print, post, email or on websites. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This Cookie Notice explains how we use cookies on our own website (www.b2binternational.com) to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

How we deploy “cookies”

Cookies are small packets of information stored by your web browser when you visit certain websites, including our website. Cookies are generally used by websites to improve your user experience by enabling that website to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie).

Our site uses the following types of cookies:

Strictly necessary cookies

We deploy cookies to help us to identify how users navigate to and around our website and to enable some of the features within the site that may be beneficial to you (for example, language preferences, or print page features). This helps us deliver an effective online service to you. These are known as “First Party” cookies.

The strictly necessary cookies are listed below:

Cookie Group / Service Duration Purpose / Description

__hssrc

session

This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.

cookielawinfo-checkbox-advertisement

1 year

Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .

cookielawinfo-checkbox-analytics

11 months

This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".

cookielawinfo-checkbox-functional

11 months

The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".

cookielawinfo-checkbox-necessary

11 months

This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".

cookielawinfo-checkbox-others

11 months

This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.

cookielawinfo-checkbox-performance

11 months

This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".

CookieLawInfoConsent

1 year

Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.

viewed_cookie_policy

11 months

The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functionality Cookies

These cookies allow our sites to remember choices you make (such as user name, or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web page which you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

The functionality cookies are listed below:

Cookie Group / Service Duration Purpose / Description

__cf_bm

30 minutes

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

__hssc

30 minutes

HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

bcookie

2 years

LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.

bscookie

2 years

LinkedIn sets this cookie to store performed actions on the website.

lang

session

LinkedIn sets this cookie to remember a user's language setting.

lidc

1 day

LinkedIn sets the lidc cookie to facilitate data center selection.

UserMatchHistory

1 month

LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance & Analytics cookies

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site, or to collect information about how visitors use the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies.

Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

You can find out more about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can avoid the use of Google Analytics relating to your use of our site by downloading and installing the Browser Plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB.

The performance cookies are listed below:

Cookie Group / Service Duration Purpose / Description

__hstc

5 months 27 days

This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

_ga

2 years

The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

_gat_gtag_UA_3031018_3

1 minute

Set by Google to distinguish users.

_gid

1 day

Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

CONSENT

2 years

YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

hubspotutk

5 months 27 days

HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

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never

Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor.

vuid

2 years

Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Social Media & Advertisement Cookies

Social Media cookies are used when you share information using a social media sharing button or “like” button on our site or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

These cookies are listed below:

Cookie Group / Service Duration Purpose / Description

VISITOR_INFO1_LIVE

5 months 27 days

A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.

YSC

session

YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

yt-remote-connected-devices

never

YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

yt-remote-device-id

never

YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

How to reject cookies

If you don’t want to receive cookies, you can alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device. Please consult the “Help” section of your browser for more information.

To find out more, please consult the following: http://www.allaboutcookies.org/manage-cookies and www.youronlinechoices.com . By disabling cookies, you may be prevented from accessing some features of our site or certain content or functionality may not be available.