B2B International Ltd (referred to as “our”, “us” and “we” in this notice) is part of Dentsu Aegis Network, a global media group. We help our clients to improve how they advertise and market, whether by print, post, email or on websites. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This Cookie Notice explains how we use cookies on our own website (www.b2binternational.com) to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

How we deploy “cookies”

Cookies are small packets of information stored by your web browser when you visit certain websites, including our website. Cookies are generally used by websites to improve your user experience by enabling that website to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie).

Our site uses the following types of cookies:

Strictly necessary cookies

We deploy cookies to help us to identify how users navigate to and around our website and to enable some of the features within the site that may be beneficial to you (for example, language preferences, or print page features). This helps us deliver an effective online service to you. These are known as “First Party” cookies.

The strictly necessary cookies are listed below:

Cookie Group / Service Type Cookie Name Purpose / Description

.hs-scripts.com

Third Party

__cfduid

Used by the content network, Cloudflare, to identify trusted web traffic. Expiry: 1 year

.hubspot.com

Third Party

__cfduid

Used by the content network, Cloudflare, to identify trusted web traffic. Expiry: 1 year

Wordfence

First Party

wfwaf-authcookie-(hash)

This cookie allows the Wordfence firewall to detect logged in users and allow them increased access. It also allows Wordfence to detect non-logged in users and restrict their access to secure areas. Expires: 12 hours

WordPress

First Party

accepted

Used to remember whether a notice about our use of cookies on the website has been acknowledged by the user.

Functionality Cookies

These cookies allow our sites to remember choices you make (such as user name, or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web page which you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

The functionality cookies are listed below:

Cookie Group / Service Type Cookie Name Purpose / Description

.youtube.com

Third Party

VISITOR_INFO1_LIVE

Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. Expiry: 179 days

Hubspot Analytics

First Party

hubspotutk

This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Expires: 13 months

Wistia

First Party

__distillery

Keeps track of the website visitor’s position in a Wisia video should playback be interrupted. The cookie also notes user’s behaviour regarding the video itself. Expiry: 12 months

WordPress

First Party

closest_office_location

Sets a cookie to remember the nearest office location of the user to allow the most relevant telephone / contact details to be displayed.

WordPress

First Party

user_country

Used to determine the user’s country to support local / regional content that is most relevant to a user

WordPress

First Party

wp-settings-1

WordPress uses this cookie to customize the view of admin interface, and possibly also the main site interface. Expires: 1 year

WordPress

First Party

wp-settings-time-1

WordPress uses this cookie to customize the view of admin interface, and possibly also the main site interface. Expires: 1 year

Performance cookies

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site, or to collect information about how visitors use the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies.

Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

You can find out more about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can avoid the use of Google Analytics relating to your use of our site by downloading and installing the Browser Plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB.

The performance cookies are listed below:

Cookie Group / Service Type Cookie Name Purpose / Description

Google Analytics

First Party

_ga

Google Analytics – Keeps track of site usage and anonymous user information. Expires: 13 months.

Google Analytics

First Party

__utma

Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. Expires: 2 years

Google Analytics

First Party

__utmb

Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. Expires: 30 minutes

Google Analytics

First Party

__utmc

Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.

Google Analytics

First Party

__utmt

Used to throttle request rate. Expires: 10 minutes

Google Analytics

First Party

__utmz

Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. Expires: 6 months

Hubspot Analytics

First Party

__hssc

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Expires: 30 min.

Hubspot Analytics

First Party

__hssrc

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Expires: End of session.

Hubspot Analytics

First Party

__hstc

The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Expires: 13 months.

Hubspot Analytics

First Party

hsfirstvisit

Used for website analytics to identify a first visit to a page. Expires: End of session.

.youtube.com

Third Party

PREF

Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. Expiry: 8 months

.youtube.com

Third Party

YSC

Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Expiry: End of session

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on our site or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

The social media cookies are listed below:

Cookie Group / Service Type Cookie Name Purpose / Description

ShareThis

First Party

__atssc, __atuvc, __atuvs

Enables website visitors to share website content via social media.

.doubleclick.net

Third Party

test_cookie

We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.

.youtube.com

Third Party

GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. Expiry: 1 day

.youtube.com
.google.com
.doubleclick.net

Third Party

SID, HSID, SSID, SIDCC, APISID, SAPISID, LOGIN_INFO, GEUP, CONSENT

These third party cookies allow YouTube to collect usage information for YouTube hosted videos.

ShareThis

Third Party

ssc/ssh/sshs

These cookies track when the AddThis functionality is used to share website content via social media

How to reject cookies

If you don’t want to receive cookies, you can alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device. Please consult the “Help” section of your browser for more information.

To find out more, please consult the following: http://www.allaboutcookies.org/manage-cookies and www.youronlinechoices.com . By disabling cookies, you may be prevented from accessing some features of our site or certain content or functionality may not be available.