If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the relationship between sustainability and financial performance turns out to be U-shaped. Roughly speaking this translates to this: i...
It isn’t unusual for a client to contact us and say that they want a quick and dirty survey with just three questions – or at least a small number of questions. We know what they mean. Typically the questions will be: “How likely would ...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
Fast and slow – yes, that’s how our minds work. We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis ...
Well folks, it is here. It’s Valentine’s Day and we must think about love. Or should we? For goodness sake, what part does love play in business to business marketing? Some people think it does. In 2003, Jimmy Lee, a Vice Chairman of JP Morga...
Today we have a philosophical question for you. Of the following questions, which do you think are the most important in market research surveys – what, who, where, when, why and how (we call them the 5Ws + 1H)? Here at B2B International we are for...
Donald Trump by Gage Skidmore – flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise in the US listened to by more than 20 million people. They had picked up on a point made by Donald Trump’s lawyer that the value of...
“New” is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It sells hope. Everyone wants something new so it follows that we market researchers are obsessed by innovation. It is a serious ...
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss the design of questions. Sure, the questions we ask are important but they are not the most important thing. The most important thing is the str...
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use frowning faces and smiley faces. Surely this sort of thing is best left to our consumer cousins. But, we may be wrong. Traditional scal...
