This is the fourth and final blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. The previous articles in this series focused on the specific words we us...
This is the third blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. Writing a survey can seem simple – until you’re the one responsible for tra...
This is the second blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of research. Following my previous blog on jargon, I wanted to share some top tips to avoid jargon cre...
This is the first blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. I remember sitting at the back of an A-Level English Language class many years ago ...
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to deliver clarity in a complex world. This is why so many global brands return to B2B International year after ...
In a world of compressed budgets, where research is increasingly seen as a ‘discretionary spend,’ it has never been more important for research to deliver a solid return on investment. What ROI looks like can vary depending on the type of project...
Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the motivations, emotions, and context that shape how people think and act. In recent years, the use of artificial intelligence (AI) t...
In the world of B2B, where purchase decisions are complex, cycles are long, and stakeholders are many, positioning is not just a marketing exercise, it’s a strategic imperative. Yet, in market research, positioning often gets overshadowe...
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research. Telephone interviewing has long been a cornerstone of B2B methodologies, offering distinct value within our research toolkit. It...
NPS and CSAT scores are the most commonly used CX metrics – but what if they’re only telling half the story? In reality, there’s no single, definitive, all-encompassing CX metric. Each measure provides insight into subtly different a...
