Sources For Desk Research

We have come across an interesting article by Rieva Lesonsky, (a small-business expert and a senior vice president and editorial director at Entrepreneur Media Inc) that brings together many useful links and resources. The article was compiled as a r...

May 2006 / Written by B2B International

SMEs – The engine of the UK economy

They make up a half of all jobs in the UK and account for half of our GDP, yet the significance of the SME sector is often overlooked, according to a new report Business to business market research specialists, B2B International, have published a Whi...

April 2006 / Written by B2B International

Are companies out of touch with their customers?

A recent survey shows that Companies are ‘out of touch’ with consumers. The study states that customers now more likely to take their business elsewhere due to companies being “out of touchâ€? with what irritates them about their ser...

April 2006 / Written by B2B International

Which are the world’s most valuable brands?

Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third. 1. Microsoft = 62,039 2. GE = 55,834 3. Coca-Cola = 41,406 4. ...

April 2006 / Written by B2B International

Artificial intelligence for online qualitative research.

It may sound like something that should be in the distant future, but Dr Peter Millican of Oxford University believes that Artificial Intelligence (AI) could be used to get automated qualitative result from online research. Research-live.co.uk states...

March 2006 / Written by B2B International

Independent fishmongers DO have a future!

The sector is thriving and many retailers have carved a niche position in their locality Findings in a new market research report from B2B International show that the retail seafood sector consists of a number of thriving independent fishmongers who,...

March 2006 / Written by B2B International

Using customer value propositions in business to business markets

“Customer value proposition” or “CVPâ€? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companies oft...

March 2006 / Written by B2B International

All Marketers are Liars!

Or so says Seth Godin anyway. Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He hold...

March 2006 / Written by B2B International

5 benefits of online focus groups

So, what are the key advantages of online focus groups? The spread of respondents that can be obtained by an online discussion is an enormous advantage, as it allows us to set up discussions between decision-makers across different timescales. Respon...

March 2006 / Written by B2B International