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Following the launch of our recent whitepaper; “The Generational Differences in B2B Decision-Making”, we invited Matt Powell, Vice President & Executive Director of North America, and author of the report, onto the B2B Insights podcast. He joins our Head of Growth Nick Hague to talk through the research which was at the heart of the report, focusing on the influence of Millennial decision makers and the impact they are having on the B2B landscape.
Key takeaways from the podcast:
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Background to the research and its findings
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How brands must engage with millennials in order to grab their attention
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Ways in which brands must evolve to meet future generations expectations
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How digital transformation influences buyer journeys
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How the recent pandemic has caused a fundamental shift in the marketing channels of choice
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The difficulties B2B companies can face getting to the point of purchase with the new decision makers
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Any similarities across the three generations; Millennials, Boomers & Gen-X
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The 4 superpowers which create the ultimate B2B experience…
… and lots more.
Listen to the podcast in full below.
