We Are Merkle B2B: A Conversation With Christoph Becker

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.

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B2B marketing is undergoing a fundamental transformation. Today’s business buyers and influencers expect a consumer-like experience. They want it to be personal, relevant, convenient and more valuable than ever before, all delivered at the right time and on the platform and channel of their choice. Their expectations are non-negotiable and for most businesses, this is impossible to meet…. Until now!

On 1st September Merkle B2B was born; a consortium of world-class B2B agencies, purpose built to deliver the world’s first fully integrated B2B solution, and we are excited to be a part of it!

We wanted to enable our audience to learn more about this opportunity and what lies ahead for the B2B industry. Join Nick Hague, our Head of Growth, as he discusses the Merkle B2B journey with each of the Merkle B2B business leaders in this exclusive podcast series.

This week Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driving force behind the reinvention of B2B marketing, and in his role as both CEO and CCO, has grown gyro into one of the largest, most successful B2B agencies in the world over the last 10 years. He has spent nearly 30 years building brands and creative cultures around the globe and was even inducted into the ANA’s prestigious B2B Hall of Fame. This really isn’t a discussion you want to miss!

Through listening to this podcast, discover:

  • gyro’s background & how it stands out from other B2B creative agencies
  • The importance of culture in business and working within the UNO culture
  • Examples of recent campaigns where B2B brands have used emotion to drive business
  • His thoughts on why Merkle B2B was founded, and what the opportunities are for the B2B industry moving forward

… plus lots more.

Listen to the full podcast below.

 

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