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How to Connect with Business Decision-Makers in 2023

We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK.

The insights from this survey were also distilled to understand how business decision-makers are feeling, what their main concerns are, and their emotional reactions to the UK’s current economic conditions.

Further Reading
Using Market Research to Tackle Key Business Challenges During a Recession

We have now taken this survey one step further to explore preferred communication channels across the generations and highlight how brands can best connect with UK business-decision makers during these challenging times.

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