Seize The Moment: Optimising The Path To Purchase
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is…
B2B Blog
8 Ways to Generate New Product Ideas
New products breathe life into a product portfolio. “New” is one of the most powerful words in the marketing…
The 3 Levels of Customer Segmentation (And Why They Matter)
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the…
The 2 Measures of Market Size You Should Be Aware Of
An understanding of market size is vital if a company wants to grow within its current market and expand…
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand…
How to Spot Rogue Respondents and Remove Unreliable Data in B2B Market Research
David Ward this week uses his data processing expertise to show us how we can spot and weed out ‘rogue…
The 7 Steps of Questionnaire Design
Questionnaire design is one of the hardest and yet one of the most important parts of the market research process.…