China Series: The Do’s and Don’ts of Gift-Giving in China
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…
B2B Blog
How Effective Is Your Customer Value Proposition?
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what…
The Growth of Non-Rival Goods
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and…
The Race for Cost Leadership in the Electric Car Market
An article in the Financial Times this week caught our eye. The article discusses the difficulties manufacturers are facing to…
Looking at the Chaos of Black Friday through the Lens of Behavioural Economics
Black Friday is a notorious day in the American calendar which follows Thanksgiving holiday, and has recently been adopted by…
Seize The Moment: Optimising The Path To Purchase
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is…
8 Ways to Generate New Product Ideas
New products breathe life into a product portfolio. “New” is one of the most powerful words in the marketing…
The 3 Levels of Customer Segmentation (And Why They Matter)
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the…
The 2 Measures of Market Size You Should Be Aware Of
An understanding of market size is vital if a company wants to grow within its current market and expand…
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand…