How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
B2B Blog
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…
The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…
Thoughts on New Product Development
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren't market researchers, that is for…
The Future for Social Media in B2B Marketing
We are forever being asked the importance of social media in business to business marketing. And forever we get results…
Questionnaire Dos and Dont’s
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they…
MOSAIC™ – How To Ensure You Achieve Action From Market Research
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
Me, Biased, You Are Joking!
Three years ago, an interesting experiment was carried out by Guy Mayraz, an economist at the University of Melbourne. He…
Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…