5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
B2B Blog
The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…