Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
B2B Blog
Me, Biased, You Are Joking!
Three years ago, an interesting experiment was carried out by Guy Mayraz, an economist at the University of Melbourne. He…
Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…
The Resurgence of Podcasts in Content Marketing
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how…
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies…
The Brand Iceberg: The Importance of Brand Influencers
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other…
The Brand Mirror: How Do You Really Look to the Outside World?
Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived…
Taking an ‘Agile’ Approach to Product Development
An article in the Financial Times last week caught our eye as it discusses a new approach to product development…
The Importance of Pricing Strategy in Optimising Sales and Profit
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b…
Common Sense: The Rise of Sensory Marketing
More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has…