The Resurgence of Podcasts in Content Marketing
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how…
B2B Blog
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies…
The Brand Iceberg: The Importance of Brand Influencers
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other…
The Brand Mirror: How Do You Really Look to the Outside World?
Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived…
Taking an ‘Agile’ Approach to Product Development
An article in the Financial Times last week caught our eye as it discusses a new approach to product development…
The Importance of Pricing Strategy in Optimising Sales and Profit
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b…
Common Sense: The Rise of Sensory Marketing
More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has…
The Importance of an Augmented Product
As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s…
Creating Engaging Outputs for Market Research Findings
As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey…
6 Tips for Mobile Data Collection in B2B Markets
We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect…