The Importance of Pricing Strategy in Optimising Sales and Profit
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b…
B2B Blog
Common Sense: The Rise of Sensory Marketing
More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has…
The Importance of an Augmented Product
As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s…
Creating Engaging Outputs for Market Research Findings
As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey…
6 Tips for Mobile Data Collection in B2B Markets
We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect…
The Risks of Conducting Market Research in China
In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in…
Communicate Effectively If You Want High Employee Engagement
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking…
Is Michael Porter Wrong?
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of…
China Series: The Do’s and Don’ts of Gift-Giving in China
Chinese New Year is right around the corner and to celebrate we thought we'd create a series of blog posts…