The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…
B2B Blog
Thoughts on New Product Development
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren't market researchers, that is for…
Goodbye Cosy Relationships; Hello Millennials
We haven't talked about millennials for a while in our blog. This is not because the subject is no longer…
The Future for Social Media in B2B Marketing
We are forever being asked the importance of social media in business to business marketing. And forever we get results…
Questionnaire Dos and Dont’s
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they…
MOSAIC™ – How To Ensure You Achieve Action From Market Research
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
The Most Under-Used Question in B2B Market Research
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific.…
Me, Biased, You Are Joking!
Three years ago, an interesting experiment was carried out by Guy Mayraz, an economist at the University of Melbourne. He…
Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…