Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
B2B Blog
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…
The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…
Thoughts on New Product Development
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren't market researchers, that is for…
The Future for Social Media in B2B Marketing
We are forever being asked the importance of social media in business to business marketing. And forever we get results…
Questionnaire Dos and Dont’s
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they…
MOSAIC™ – How To Ensure You Achieve Action From Market Research
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your…