Questionnaire Dos and Dont’s
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they…
B2B Blog
MOSAIC™ – How To Ensure You Achieve Action From Market Research
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
The Most Under-Used Question in B2B Market Research
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific.…
Me, Biased, You Are Joking!
Three years ago, an interesting experiment was carried out by Guy Mayraz, an economist at the University of Melbourne. He…
Infographics – the good, the bad and the ugly
Everybody's at it aren't they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our…
How Brands Grow
We all think that there is not much more to say on how and why brands grow. It is all…
The Resurgence of Podcasts in Content Marketing
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how…
How to Differentiate Your Brand
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies…
The Brand Iceberg: The Importance of Brand Influencers
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other…