5 Top Tips for Creating Impactful Market Research Outputs
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and…
B2B Blog
5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…