Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
B2B Blog
Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…
What’s in a Name? The Value of the Trump Brand
Donald Trump by Gage Skidmore - flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise…
How Innovative Are Market Researchers?
"New" is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It…
The Most Important Thing in a Survey
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss…
The Smiley Face That Helps Surveys
We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use…
Thoughts on New Product Development
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren't market researchers, that is for…
Goodbye Cosy Relationships; Hello Millennials
We haven't talked about millennials for a while in our blog. This is not because the subject is no longer…
The Future for Social Media in B2B Marketing
We are forever being asked the importance of social media in business to business marketing. And forever we get results…