Why B2B International Continues to Be the Partner of Choice for World-Class B2B Research
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to…
B2B Blog
How to Maximize ROI on Your Research Project
In a world of compressed budgets, where research is increasingly seen as a ‘discretionary spend,’ it has never been more…
Balancing AI and Human Insight in Qualitative Research
Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the motivations, emotions,…
How Market Research Can Help Sharpen B2B Strategic Positioning
In the world of B2B, where purchase decisions are complex, cycles are long, and stakeholders are many, positioning is…
How to Maximize the Value of Telephone Interviews in B2B Research
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research. Telephone interviewing has long…
3 Often Overlooked CX Metrics that Make your Customer Experience Program Stronger
NPS and CSAT scores are the most commonly used CX metrics - but what if they’re only telling half…
B2B Insights Podcast #68: How to Build Effective CX Programs
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Big Qual: What It Is and Why It Matters for B2B Research
In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative…
AI, Data Quality, and the Evolving Role of the Researcher: Key Takeaways from Quirk’s NYC 2025
Recently, some members of our North America team attended The Quirk’s Event in New York – one of the…
Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of…