Trust Remains the #1 Driver of B2B Choice – Here’s What That Really Means
Making B2B buying decisions has never been straightforward, but recent years have added new layers of complexity. Greater uncertainty, closer…
B2B Blog
AI Is No Longer a Differentiator: 3 Takeaways from Quirk’s London
Back from Quirks London and if I only had £1 for every time someone said “AI” I could have enough…
How Brands Grow Still Holds – But B2B Brand Growth in 2026 Needs New Execution
More than a decade after How Brands Grow was published, its core message is no longer controversial. Most B2B marketers…
B2B Insights Podcast #69: How Brand Research Drives Smarter B2B Acquisitions
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
5 Market Research Predictions for 2026: Why the “Human + Tech” Era Matters More Than Ever
Recent years have shown that research isn’t optional. When budgets tighten, it becomes the tool that helps organizations make confident…
Why You Should Think Twice Before Updating Survey Questions in Tracking Studies
This is the fourth and final blog in our mini-series on language in market research, exploring how the words we…
3 Top Tips for Getting Questionnaire Wording Right
This is the third blog in our mini-series on language in market research, exploring how the words we choose shape…
How To Avoid Jargon Creeping into Your Research Project
This is the second blog in our mini-series on language in market research, exploring how the words we choose shape…
Are You Really Speaking Your Customers’ Language?
This is the first blog in our mini-series on language in market research, exploring how the words we choose shape…
Why B2B International Continues to Be the Partner of Choice for World-Class B2B Research
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to…