Five Fascinating Insights from the Superpowers Study for the DACH Region
The Superpowers Index is the world's largest study of B2B buying behavior. Since 2021, we have conducted more than 16,000…
B2B Blog
The Hidden Influence of Thought Leaders on B2B Buying Decisions
When people think about influencers, they typically think of the consumer market. B2C brands have long recognized the value that…
The KPI Trap in B2B Brand Measurement: Why Less Is Often More
When it comes to brand tracking and brand measurement, the brand funnel framework offers an almost endless selection of potential…
B2B Insights Podcast #71: Client Spotlight – The Value of B2B CX Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Insights Podcast #70: How Market Research Accelerates Healthcare Innovation
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Trust Remains the #1 Driver of B2B Choice – Here’s What That Really Means
Making B2B buying decisions has never been straightforward, but recent years have added new layers of complexity. Greater uncertainty, closer…
AI Is No Longer a Differentiator: 3 Takeaways from Quirk’s London
Back from Quirks London and if I only had £1 for every time someone said “AI” I could have enough…
How Brands Grow Still Holds – But B2B Brand Growth in 2026 Needs New Execution
More than a decade after How Brands Grow was published, its core message is no longer controversial. Most B2B marketers…
B2B Insights Podcast #69: How Brand Research Drives Smarter B2B Acquisitions
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
5 Market Research Predictions for 2026: Why the “Human + Tech” Era Matters More Than Ever
Recent years have shown that research isn’t optional. When budgets tighten, it becomes the tool that helps organizations make confident…