B2B Insights Podcast #67: AI Is The New Fire; Don’t Get Burned
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Blog
3 Causes of Agreement Bias and How to Overcome Them
What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of…
Addressing the Problem with Data Quality in B2B Research
The Market Research Society recently released a three-part podcast series on data quality, centered around the question of whether there…
Kathrin Posnanski Joins to Strengthen German Team
We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as…
3 Key Factors Impacting Cost and Project Success in Market Research
Having been in the market research industry for two decades as of 2025, I've witnessed every success and challenge along…
B2B Thought Leadership: Why It’s Important & How to Do It Well
B2B International's Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend:…
B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2025
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Unlocking Deeper Insights with AI Probing in Online Surveys
Have you ever had one of those ‘why’ conversations with children that usually goes something like this? Child: Why do…
How to Engage Internal Audiences to Maximize the Effectiveness of Market Research
When considering commissioning a research project, it’s important to take into account how to maximize the effectiveness of the research…
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…