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B2B Blog

B2B Insights Podcast #68: How to Build Effective CX Programs

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

Conor Wilcock & Jennifer Strange

Big Qual: What It Is and Why It Matters for B2B Research

In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative…

Simi Dhawan

AI, Data Quality, and the Evolving Role of the Researcher: Key Takeaways from Quirk’s NYC 2025

  Recently, some members of our North America team attended The Quirk’s Event in New York – one of the…

Dan Attivissimo & Taylor Wray

Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever

The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of…

Peter Mullarkey, Louise Walton-Coy & Jennifer Strange

Why AI Translation and Transcription are Powerful Allies in the Market Research Process

In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research…

Tom Reed

The Importance of Live Listening for In-Depth Interviews

  We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively…

Georgia Wadsworth

5 Essential Tips for Testing Creative in Market Research

  In the fast-paced world of market research, testing creative assets - such as logos, campaigns, and advertisements - is…

Kim Arend

Introducing the RIVR Pricing Model

  B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness…

Thomas Grubert

The Zone of Tolerance in B2B Customer Service: The Key to Customer Satisfaction

  In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this…

Niklas Heitland

SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities & Threats

  SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as…

Sarah Mathew