How Market Research Can Help Sharpen B2B Strategic Positioning
In the world of B2B, where purchase decisions are complex, cycles are long, and stakeholders are many, positioning is…
B2B Blog
How to Maximize the Value of Telephone Interviews in B2B Research
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research. Telephone interviewing has long…
3 Often Overlooked CX Metrics that Make your Customer Experience Program Stronger
NPS and CSAT scores are the most commonly used CX metrics - but what if they’re only telling half…
B2B Insights Podcast #68: How to Build Effective CX Programs
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Big Qual: What It Is and Why It Matters for B2B Research
In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative…
AI, Data Quality, and the Evolving Role of the Researcher: Key Takeaways from Quirk’s NYC 2025
Recently, some members of our North America team attended The Quirk’s Event in New York – one of the…
Rediscovering Customer Needs in the Age of AI: Why Deep CX Insights Matter More Than Ever
The business world is experiencing a seismic shift. The rapid acceleration of artificial intelligence, coupled with the lingering effects of…
Why AI Translation and Transcription are Powerful Allies in the Market Research Process
In today’s fast-paced market research landscape, delivering high-quality insights quickly is more important than ever. To meet this demand, research…
The Importance of Live Listening for In-Depth Interviews
We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively…
5 Essential Tips for Testing Creative in Market Research
In the fast-paced world of market research, testing creative assets - such as logos, campaigns, and advertisements - is…