Why You Should Think Twice Before Updating Survey Questions in Tracking Studies
This is the fourth and final blog in our mini-series on language in market research, exploring how the words we…
B2B Blog
3 Top Tips for Getting Questionnaire Wording Right
This is the third blog in our mini-series on language in market research, exploring how the words we choose shape…
How To Avoid Jargon Creeping into Your Research Project
This is the second blog in our mini-series on language in market research, exploring how the words we choose shape…
Are You Really Speaking Your Customers’ Language?
This is the first blog in our mini-series on language in market research, exploring how the words we choose shape…
Why B2B International Continues to Be the Partner of Choice for World-Class B2B Research
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to…
How to Maximize ROI on Your Research Project
In a world of compressed budgets, where research is increasingly seen as a ‘discretionary spend,’ it has never been more…
Balancing AI and Human Insight in Qualitative Research
Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the motivations, emotions,…
How Market Research Can Help Sharpen B2B Strategic Positioning
In the world of B2B, where purchase decisions are complex, cycles are long, and stakeholders are many, positioning is…
How to Maximize the Value of Telephone Interviews in B2B Research
In an era where methodological innovation dominates, it’s easy to overlook tried-and-tested approaches to B2B research. Telephone interviewing has long…
3 Often Overlooked CX Metrics that Make your Customer Experience Program Stronger
NPS and CSAT scores are the most commonly used CX metrics - but what if they’re only telling half…