Why B2B Companies Should Consider Their Brand Personality
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price…
B2B Blog
How Market Research Can Help Enhance Brand Communication in B2B
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal…
The Value Equivalence Framework: A Simple but Powerful Questioning Technique
When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop…
Employer Branding: Why It’s Important and What It Takes to Build a Strong Employer Brand
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that…
PESTLE Analysis: Understanding Market Influences for Better Decision-Making
There are several frameworks which can be used as part of a market research study to help businesses make…
Navigating B2B Market Research in a G-Zero World: Challenges and Solutions
What is a G-Zero World? Obtaining reliable, high-value insights from decision-makers worldwide is not easy. This makes a well-executed B2B…
A Mixed Methods Approach to Market Research: Benefits and Considerations
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth…
Navigating Market Research Interviews in the APAC Region
The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically.…
The Ultimate Guide to Online Surveys: Dos and Don’ts You Can’t Ignore
Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find…
Fostering Innovation: A Streamlined Workflow to Create a Strong Innovation Culture
In today's rapidly evolving business landscape, innovation is not just a buzzword; it's a necessity for survival and growth. Companies…