Introducing the RIVR Pricing Model
B2B pricing studies often involve the need to present complex products or solutions to respondents and test their willingness…
B2B Blog
The Zone of Tolerance in B2B Customer Service: The Key to Customer Satisfaction
In the world of B2B customer service, understanding and managing customer expectations is essential. One concept that supports this…
SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities & Threats
SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as…
Why B2B Companies Should Consider Their Brand Personality
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price…
How Market Research Can Help Enhance Brand Communication in B2B
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal…
The Value Equivalence Framework: A Simple but Powerful Questioning Technique
When we ask B2B customers about the reasons they choose the brands they work with, we hear similar themes crop…
Employer Branding: Why It’s Important and What It Takes to Build a Strong Employer Brand
As B2B market researchers, we spend a lot of time thinking about branding. From our own research, we know that…
PESTLE Analysis: Understanding Market Influences for Better Decision-Making
There are several frameworks which can be used as part of a market research study to help businesses make…
Navigating B2B Market Research in a G-Zero World: Challenges and Solutions
What is a G-Zero World? Obtaining reliable, high-value insights from decision-makers worldwide is not easy. This makes a well-executed B2B…
A Mixed Methods Approach to Market Research: Benefits and Considerations
In market research, we often discuss the benefits of qualitative versus quantitative approaches. For instance, if you seek an in-depth…