The Future of B2B Experiences Podcast Series #2: Tejal Patel, Cisco
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Blog
The 4 Steps of Emotional Engagement
Emotions play a major role in B2B decision-making. The more engaged a customer is with a brand, the greater…
The Future of B2B Experiences Podcast Series #1: Sylvain Panzani, Merkle
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Meet Our Leaders: Part 3
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Meet Our Leaders: Part 2
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Meet Our Leaders: Part 1
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business…
Human to Human: The New World of B2B Marketing?
Behavioral psychology suggests behaviors are a result of the interactions with our environment and focuses on understanding our thoughts, feelings…
Welcome to Bernd Büchner, Our New Head of Germany
B2B International, a Merkle company, appoints a new “Head of Germany”, Bernd Büchner, and expands their coverage across the country…
Supply Chain Challenges Fueling Low Customer Satisfaction
It is not uncommon knowledge that Supply Chain issues are rife across the globe and have been for a couple…
The Six Ingredients to Build a Superpowered B2B Customer Experience
The number one trigger for existing B2B suppliers to be re-evaluated is an increase in end-customer expectations. These increased expectations…