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B2B Blog

Using the Push-Pull Model to Successfully Bring New Products to Market

The push-pull model is a framework that is best used when organizations are looking to introduce a new product or…

Ceri-Ann Jones

B2B Insights Podcast #61: How to Ensure B2B Market Research is Strategic and Actionable

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…

B2B International

Assessing Market Attractiveness with the Directional Policy Matrix

The Directional Policy Matrix (DPM) is a business tool that can be used to highlight products, services or segments which…

Ceri-Ann Jones

How to Measure Brand Performance with the Brand Health Wheel

When measuring brand performance or assessing brand health, it’s very easy to quickly be surrounded by a range of questions,…

Ian Marshall

How to Meet the Emotional Needs of B2B Buyers

B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit…

Jessica Noon

Competitive Landscape Analysis with Porter’s Five Forces Framework

Porter’s Five Forces is a framework that we often use to assess the competitive landscape in which our clients currently…

Lorna Finlay

How to Apply the Three Circles Framework in Strategic B2B Research

Developing a winning value proposition and brand positioning strategy are two of the biggest challenges that companies face and they…

Georgina Stone

Transforming Tradition: Embracing Innovation in B2B Research

In recent years, the world of market research technology (ResTech) has seen significant advancements. New tools and technologies have revolutionized…

Colette Stevens

5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024

As markets become more competitive and buyers demand even more from brands, we know your 2024 plans will need to…

B2B International

The Right Way to Measure Mid-to-End Funnel Performance in B2B

Mid-to-end-funnel measurement is all about evaluating how well your brand does at bringing your target audience closer to the actual…

B2B International