B2B Insights Podcast #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Blog
Derived Importance: What Is It, and Why Does It Matter?
What Is Derived Importance? Often in market research surveys, we ask respondents to rate their satisfaction across different stages of…
Navigating Remote Training: Turning Challenges into Opportunities
In my role as Resource and Development Manager, I've experienced firsthand the complexities of remote work, especially in training and…
The Benefits of Conducting In-Person Focus Groups
Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and…
The Importance of Active Listening in Business Communication and Market Research
Whilst we all like to think we are good listeners, it’s not always the case that we consistently actively listen…
When to Use Qualitative Research to Better Understand Your Customers and Their Needs
Understanding customer needs is an important factor in overall business success. Identifying how customers feel about a product, service or…
5 Top Tips for Running Effective Customer Journey Workshops
The importance of customer journey mapping Whilst logic might tell us that happy and engaged customers should be a top…
B2B Insights Podcast #62: How to Achieve World-Class Quality in B2B Market Research
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research
What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or…
Using the Push-Pull Model to Successfully Bring New Products to Market
The push-pull model is a framework that is best used when organizations are looking to introduce a new product or…