5 Top Tips for Creating Impactful Market Research Outputs
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and…
B2B Blog
5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
How Geographical Spread Determines Which Type of Focus Group to Use
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche…
The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…
Is There Such a Thing as a Three Question Survey?
It isn't unusual for a client to contact us and say that they want a quick and dirty survey with…
The KANO Framework: How to Get Some Excitement in Your Products
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That's a…
Can Speed Dating Help Market Researchers?
Fast and slow – yes, that's how our minds work. We make quick and intuitive decisions which ultimately get rationalised…
Love Is in the Air
Well folks, it is here. It’s Valentine's Day and we must think about love. Or should we? For goodness sake,…
Six Honest Serving Men
Today we have a philosophical question for you. Of the following questions, which do you think are the most important…