Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…
B2B Blog
Ryanair and the Importance of Internal Culture in Customer Experience
If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must…
Can Open Innovation Drive Autonomous Vehicle Technology Forwards?
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in…
The 4 Types of Visualisation and the Role They Play in Market Research
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs.…
How to Succeed at B2b Events and Ensure a Return on Your Investment
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with…
5 Top Tips for Creating Impactful Market Research Outputs
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and…
5 Point Checklist for Effective Segments
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to…
How Geographical Spread Determines Which Type of Focus Group to Use
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche…
The Segmentation Myth
One of the most important requirements of any business is to understand the needs of its customers. In fact, a…
Does Sustainability Pay Off?
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the…