Are You Paying Your Employees Too Much? – Money Can’t Buy Employee Engagement!
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed…
B2B Blog
How to Speak so That People Want to Listen
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the…
The Key Takeaways from Our CX Leadership Roundtable
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of…
Using Stimuli Effectively in B2B Market Research
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction…
The Importance of Typography in Branding
As well as the use of colour in branding, the choice of font is equally important. It is yet another…
The Importance of Colour in Branding
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…