How to Speak so That People Want to Listen
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the…
B2B Blog
The Key Takeaways from Our CX Leadership Roundtable
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of…
Using Stimuli Effectively in B2B Market Research
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction…
The Importance of Typography in Branding
As well as the use of colour in branding, the choice of font is equally important. It is yet another…
Looking After Your Respondents
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not…
The Importance of Colour in Branding
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
‘Tis the Season to be Marketing
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be…