The Importance of Colour in Branding
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
B2B Blog
Work-Life Collaboration: An Exciting Opportunity For The Working World
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
How to Shorten a CX Tracker
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…
A Researcher’s Guide to Presenting Data in Memorable Ways
How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures…
‘Tis the Season to be Marketing
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be…
Using Taglines To Stand Out In B2B Markets
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning…
Ryanair and the Importance of Internal Culture in Customer Experience
If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must…
Can Open Innovation Drive Autonomous Vehicle Technology Forwards?
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in…
The 4 Types of Visualisation and the Role They Play in Market Research
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs.…
How to Succeed at B2b Events and Ensure a Return on Your Investment
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with…