6 Critical Success Factors of a Qualitative Research Project
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our…
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our…
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed…
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the…
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of…
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction…
As well as the use of colour in branding, the choice of font is equally important. It is yet another…
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not…
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The…
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at…
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project…