C-D Mapping: A Different Approach to Brand Mapping
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that…
B2B Blog
Design Thinking: A User-Centered Framework for Driving Innovation
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for…
Battlecards for Increasing Sales Success
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a…
How the Internet of Things can Help B2B Brands Deliver CX Excellence
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and…
Four Steps to Understanding a Market
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with…
Keeping Customer Experience Trackers on Track
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of…
5 Key Benefits of Telephone Interviewing
The U.N. recently shared a sobering statistic: according to its recent study, more people on earth have access to mobile…
Innovation and Isomorphism
The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no…
6 Critical Success Factors of a Qualitative Research Project
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our…
Are You Paying Your Employees Too Much? – Money Can’t Buy Employee Engagement!
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed…