B2B personalisation needs to ‘behave’
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing…
B2B Blog
Is Financially Incentivising Employees On The Net Promoter Score A Good Idea?
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these…
Why Human-To-Human Marketing Is the Next Big Trend in a Tech-Obsessed World
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International…
Megatrends Series: Smart Cities
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Event Roundup: Why Emotion Is at the Heart of B2B Decision-Making
B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B…
Megatrends Series: Augmented Reality & Virtual Reality
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Megatrends Series: 3D & 4D Printing
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
How Not to Be Wrong in Business
Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely…
Creating and Understanding Employee Personas to Drive Productivity in the Workplace
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more…
An Introduction to Behavioural Science
Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers…