As researchers there are few things as satisfying as following a project through from a client’s initial “what if we.…
Face-to-face focus groups are perhaps one of the most well-known qualitative data collection methods where a skilled moderator facilitates a…
Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things…
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the…
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes,…
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing…
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these…