Semiotics: A Different Way to Look at Your Brand
Semiotics is the study of signs, symbols and meanings and the cultural context they sit in. It looks at things…
B2B Blog
B2B International Nominated for ‘Breakthrough Business of the Year’
We’re delighted to announce that B2B International has been selected as a finalist at the MRS Awards 2019 in the…
Megatrends Series: Wearables and Biosensors
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Megatrends Series: Drones
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
Making Use of Eye Tracking Technology in Market Research
What is eye-tracking technology? Eye tracking quite simply involves the recording and analysis of any movement in our eyes,…
Megatrends Series: Artificial Intelligence (AI)
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…
B2B personalisation needs to ‘behave’
Creating effective b2b marketing personalisation strategies based on market needs and behaviours What is marketing personalisation? Simply, personalisation in marketing…
Is Financially Incentivising Employees On The Net Promoter Score A Good Idea?
There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these…
Why Human-To-Human Marketing Is the Next Big Trend in a Tech-Obsessed World
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International…
Megatrends Series: Smart Cities
Series Introduction: 'Your Guide to the Future' Here at B2B International, we’re always thinking of the latest innovations and emerging…