Brand Trust and Loyalty in B2B Companies
We are all familiar with the figures around the cost of acquiring new customers, and, thus, the importance of retaining…
B2B Blog
The B2B Brand Masters Podcast Series #1: Mark Ritson
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Tom Percival to Lead B2B International’s Expanding London Team as Managing Director
We are thrilled to be expanding our team in the UK capital to support our growth ambitions in both the…
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Using Spend and Strategic Importance to Distill Complex Buyer Decisions
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Understanding Behaviors, Motivations and Intent Is the Missing Piece of the Segmentation Puzzle
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The 4 Key Traits of Effective Buyer Segmentation
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
How to Delight and Resonate with Millennial B2B Decision-Makers
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Matthew Powell Promoted to VP & Executive Director, North America to Lead Our Los Angeles Office
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office,…