Using Spend and Strategic Importance to Distill Complex Buyer Decisions
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
B2B Blog
Understanding Behaviors, Motivations and Intent Is the Missing Piece of the Segmentation Puzzle
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
The 4 Key Traits of Effective Buyer Segmentation
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
How to Delight and Resonate with Millennial B2B Decision-Makers
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Matthew Powell Promoted to VP & Executive Director, North America to Lead Our Los Angeles Office
B2B International is excited to announce that Matthew Powell, who previously served as Managing Director of B2B International’s London office,…
B2B Insights Podcast: Expectations of the New B2B Decision Maker
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Why Buyer Personas Are Key to Serving Customer Needs
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Why Companies Should Keep the Branding Light on During a Crisis
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
CX Practitioners Podcast Series: Catch up on Episodes 1-6
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…